Ashley Needham
Senior Product Design Leader | Platform Strategy & Design Operations | Enterprise UX
- Role
- Senior Manager, Product Design at Asurion
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Ashley Needham
Product design leader operating at director level, with 13 years of experience spanning enterprise platforms, consumer-facing products, and brand. I build, hire, and scale high-performing design teams, establish design operations, and align cross-functional leadership around a shared experience vision.At Asurion, I lead UX strategy across platform modernization initiatives supporting 300M+ annual customer interactions and Fortune 500 partners including Verizon, AT & T, and Amazon. I have reduced approval cycles by 50 percent through design system maturation, influenced executive roadmap prioritization, and integrated AI into research and prototyping workflows to elevate design maturity.Previously, I led UX across the ShootProof SaaS product suite, driving a full platform refresh and launching a scalable design system across a B2B2C ecosystem. I have also led design for wealth management, retail, and packaging products earlier in my career.What I do well: translate ambiguity into structure, operate across Product, Engineering, Legal, and Compliance, and coach designers to think beyond screens. I care about trust, accessibility, strong design ops, and teams that move fast because they move together.Outside of work, you can find me planning backcountry trips, convincing myself I need another pair of running shoes, or hunting haunted antiques.
Experience
Senior Manager, Product Design
May 2022 — Present
Lead UX strategy across Mobility + Home platform initiatives, influencing cross-functional teams across programs supporting 300M+ annual customer interactions.Drive multi-year modernization of core claims and service platforms across a $2B+ mobility portfolio, aligning Product, Engineering, Legal, Compliance, and enterprise partners.Architect platform-level navigation, workflows, and system patterns across web, kiosk, and in-store ecosystems used by Verizon, AT & T, and Amazon.Scale enterprise design systems and accessibility standards, reducing approval cycles by 50 percent and accelerating release velocity across product teams.Build, hire, and mentor high-performing teams grounded in accountability, psychological safety, and operational clarity.Integrate generative AI into research, ideation, and prototyping workflows to elevate design maturity and execution speed.Partner with senior product and engineering leadership to influence roadmap prioritization, OKR definition, and long-term platform investment decisions.
Education
Georgia State University
Bachelor of Fine Arts (BFA), Graphic Design
2010 — 2015
CareerFoundry
UX Designer’s Course, UX / UI
2020 — 2020
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