Kristy Vance
UX & Insights leader | Innovative thinker | Strategy developer [Google, The NYT, Unilever, start-up life]
- Role
- Ux Lead, Youtube Ads at YouTube
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kristy Vance
For over two decades, I’ve dedicated my career to a single purpose: transforming insights into exceptional, user-centric products by inspiring creative solutions to tough business challenges. I have approached this from many different angles, giving me great perspective and a breadth of experience that has kept my work interesting. My career began at a product design & innovation start-up, followed by leadership roles at a multi-billion dollar global consumer goods company and a top-tier subscription news product. I’m passionate about developing innovative solutions that not only meet user needs but also have a lasting, positive impact on their lives.I thrive in fast-paced environments where I can be a strategic partner, driving product and business decisions. My optimistic “we can do anything” mindset fuels a passion for inspiring innovative solutions and pushing boundaries. This same passion for growth has guided my desire to expand my expertise by partnering with energetic people who love tackling new challenges.
Experience
Ux Lead, Youtube Ads
Oct 2025 — Present · New York, NY, US
Education
DePaul University
M.A., Psychology
2006 — 2008
DePaul University
PhD, Experimental Psychology (consumer behavior emphasis)
2008 — 2009
Northern Illinois University
BA, Psychology
1999 — 2003
Skills
- Market Research
- Nielsen
- Integrated Marketing
- Spss
- Ethnography
- Statistics
- Marketing Management
- Market Analysis
- Product Development
- Analysis
- Qualitative Research
- Product Marketing
- Product Innovation
- Analytics
- Consumer Behaviour
- Fmcg
- Research
- Marketing Communications
- Advertising
- Strategic Planning
- Management
- Strategy
- Consumer Behavior
- Marketing
- Forecasting
- Positioning
- Research Design
- Survey Research
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Focus Groups
- Consumer Insight
- Quantitative Research
- Marketing Research
- Consumer Products
- Data Analysis
- Brand Development
- Segmentation
- Customer Insight
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