Karen Reffitt

VP, Digital and Customer Applications @WillScot

Phoenix, AZ, US
EMAILS
k••••••••@willscot.com
MOBILE NUMBERS
+17•••••••92

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WORK HISTORY

Feb 2021 — Present

VP, Digital and Customer Applications @WillScot

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Phoenix, AZ, US

EDUCATION

N/A

Ohio University

Bachelors of Science

SKILLS

IntegrationContinuous ImprovementLead GenerationProject PlanningStrategic PlanningProject ManagementMarketing StrategyStart-UpsCompetitive AnalysisBusiness Process ImprovementPricingSales ManagementMarketingSales ProcessAnalysisStrategyP&L ManagementMarketing ManagementValue Proposition DevelopmentCustomer RelationsOrganizational EffectivenessLeadershipValue PropositionsNegotiationDirect SalesSalesforce.comKey Account ManagementBusiness PlanningBudgetsForecastingTeam BuildingCrmNew Business DevelopmentBusiness DevelopmentProcess ImprovementSales OperationsErpCompetitive Landscape AnalysisAccount ManagementCustomer Service

ABOUT KAREN REFFITT

A dynamic results driven individual who can deliver measurable improvements in effectiveness, productivity and profitability in the functional areas of sales, operations, business development, marketing & construction services. Specialties: Six Sigma green belt; CRM analysis, design and implementation; strong presentation and communication skills; sales, operations and construction management experience; skilled in process mapping and workout implementation; strong financial acumen; strong training development and delivery capability; skilled producer and director of corporate videos

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