Kevin Kaplan

About Kevin Kaplan

As a Connected Packaging Product Evangelist, I lead go-to-market strategy and drive customer adoption of GS1 and Connected Packaging solutions (dynamic QR codes) within Lotware. I work across sales, product, and customer success teams to enable sales pipelines and showcase real value through data-driven visibility and engagement. By aligning with executive leadership and key stakeholders, I help accelerate innovation, strengthen partnerships, and position Connected Packaging as a strategic advantage for our customers.

Experience

1. Product Evangelist - Connected Packaging

   Loftware

   Nov 2025 — Present

   Go-To-Market product expert and project leader to integrate and accelerate sales and customer adoption of Connected Packaging (QR codes and legacy BL.INK solution) within Loftware. Sales enablement, pipeline generation, customer success adoption, and executive alignment.

Education

• Bucknell University

  BA, Sociology

  1986 — 1990

• School of the Museum of Fine Arts

  Summer Program, Photography

  1989 — 1989

• School of Visual Arts

  MFA, Photography

  1990 — 1992

• Choate Rosemary Hall

  High School Diploma

  1982 — 1986

• Harvard University

  High School Summer Program, Photography

  1985 — 1985

Skills

• Strategic Roadmaps
• Sales Operations
• Education Planning Strategies
• Leadership
• Entrepreneurship
• Marketing
• Investment Strategies
• Alternative Investments
• Private Equity
• Scopes of Work
• Risk Management
• Strategic Planning
• Management
• Team Building
• Analysis
• Retirement Planning
• Program Management
• Salesforce.com
• Sales
• Financial Planners
• Executive Benefit Strategies
• Nextgen
• Business Development
• Cross-Functional Team Leadership
• Wealth Preservation Planning
• Competitive Analysis
• Financial Analysis
• Cross Selling
• Product Lifecycle Management
• Advisory Boards
• Project Management
• Training
• Customer Relationship Management (Crm)
• Business Intelligence
• Insurance Planning
• Investments