Kevin Mitchell

About Kevin Mitchell

I’m a CRM and audience strategy professional with deep experience translating data, technology, and business goals into scalable lifecycle marketing programs. My work sits at the intersection of audience enablement, marketing automation, and cross-functional collaboration, with a focus on building systems that drive meaningful engagement, retention, and long-term value.At Adobe, I support large-scale media and entertainment clients by owning audience and activation strategy across CRM platforms, ensuring clean, reliable data flows into marketing systems and that segmentation, personalization, and lifecycle logic are built to scale. I work closely with data, engineering, analytics, and marketing teams to turn complex requirements into executable, well-governed campaigns and operating models.Earlier in my career, I came up through content, creative, and digital production, including serving as Editor-in-Chief of SelectButton. That background continues to shape how I approach CRM today—grounded in user experience, clarity, and delivering the right message at the right time.I’m particularly interested in roles where I can help organizations mature their audience strategy, improve data activation, and bridge the gap between technical systems and real-world marketing impact.

Experience

1. Senior Campaign Consultant

   Adobe

   Nov 2019 — Present · New York, NY, US

   Lead CRM and audience enablement initiatives for Fortune 100 media and entertainment brands, supporting large-scale lifecycle marketing across email, mobile, and in-app channels• Serve as a primary owner of Adobe Campaign implementations, partnering with marketing, data, and engineering teams to deliver scalable segmentation, personalization, and activation frameworks• Design and implement automated audience and distribution solutions that improve cross-channel engagement, retention, and operational efficiency• Act as a strategic bridge between business stakeholders, technical teams, and creative partners to translate complex requirements into executable CRM and platform solutions• Establish implementation standards, best practices, and governance models within Adobe Campaign to improve consistency, performance, and long-term platform sustainability• Support platform evolution and workflow transformation across Adobe Campaign Classic and Standard, enabling more effective personalization and revenue-driving engagement• Sales Achievement Award recipient (2021–2025)

Education

• Farmingdale State College

  Bachelor of Science - BS, Visual Communications

  2004 — 2008

Skills

• Adobe Creative Suite
• Html + Css
• Digital Media
• Marketing
• Graphic Design
• Editing
• Community Management
• Wordpress
• Video Games
• Direct Marketing
• Advertising
• Cms
• Email Design
• Content Management
• Microsoft Office
• Css
• Dreamweaver
• Illustrator
• Email Marketing
• Writing
• Mac Os X
• Creative Direction
• Podcasting
• Art Direction
• Copywriting
• Pc
• Web Design
• Journalism
• Public Relations
• Indesign
• Html
• Photoshop
• Editorial
• Project Coordination
• Social Media
• Blogging
• Video Production
• Video Editing
• Social Networking