Katie Schroeder

About Katie Schroeder

My journey into marketing research started at Clemson University, where I pursued a degree in Business Analytics Management with a minor in Psychology. I’ve always been fascinated by the intersection of data and human behavior, but it was a mentor who helped me discover marketing research—a field that perfectly combines the art of understanding people with the science of analytics.That advice changed everything. It set me on a path to explore how data can drive decisions while keeping people at the heart of every insight. At Clemson, I honed my analytical skills, and during my Master of Marketing Research program at the University of Georgia, I learned how to turn those skills into actionable strategies that create impact.Now, at Eli Lilly and Company, I get to live out that vision every day. I use data and facts to support decisions while diving deep into the “why” behind the numbers. I’m also known as the “whiteboard and Canva girl,” bringing a creative touch to presenting and synthesizing information in ways that engage and inspire.What I love most about my work is its purpose: uncovering insights that not only make smarter business decisions possible but also help improve lives. I’m excited to keep growing in this field and collaborating with others who share the same passion for turning insights into action.

Experience

1. Associate Market Research Director - Launch Brand in Alzheimer s Disease

   Eli Lilly and Company

   Oct 2025 — Present · Indianapolis, IN, US

Education

• University of Georgia's Master of Marketing Research Program

  Master's degree

• Clemson University

  Bachelor of Science in Management (Business Analytics Emphasis), Minor in Psychology