Kristin Mestre

About Kristin Mestre

Kristin is a senior marketing leader who connects brand, partners, and customers to drive measurable business impact. With 15+ years in the high-tech industry, she brings deep expertise in aligning marketing strategy with business outcomes at both regional and global scale.She has led end-to-end, integrated customer lifecycle strategies—from awareness and demand generation to renewal and advocacy—across SAP SuccessFactors, SME Analytics, SAP Business ByDesign, and SAP Ariba. Her experience spans customer and channel marketing, advocacy, influencer programs, and community-led growth, consistently delivering results across direct and partner ecosystems.Kristin joined SAP in 2011 and is currently a Senior Director on the SAP SuccessFactors cross-suite product marketing team, where she leads customer advocacy and peer review programs.Outside of work, Kristin enjoys spending time with her husband and two sons—traveling the world and cheering them on as a dedicated basketball and soccer mom. She is actively involved in her community and previously served on the executive board of the WOW Center, a learning center for adults with developmental disabilities. Kristin continues to volunteer her time to raise awareness for the aging developmental disability population.Specialties: Demand generation, storytelling, customer advocacy, peer review programs, influencer marketing, event strategy, omni-channel campaigns, brand awareness, and social media marketing.

Experience

1. Senior Director, Customer Engagement and Advocacy Programs

   Sap Successfactors

   Mar 2024 — Present · Miami, FL, US

Education

• Nova Southeastern University

  M.B.A., Business Admistration & Marketing

  2008 — 2010

• Florida State University

  B.A., Communications & Marketing

  2005 — 2007

Skills

• Social Media Marketing
• Go-to-Market Strategy
• Sap
• Demand Generation
• Sap Products
• Marketing Support
• Analytics
• Multi-Media Marketing Campaigns
• Marketing
• Lead Generation
• Strategy
• Business Development
• Microsoft Office
• Sales
• Strategy Execution
• Management
• Event Planning
• Multi-Channel Marketing
• Advertising
• Customer Relationship Management (Crm)
• Marketing Communications
• Leadership