Kristin McGillicuddy
Professor of Practice @Stonehill College
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WORK HISTORY
Professor of Practice @Stonehill College
North Easton, MA, US
I am a Professor of Practice in the MS in Marketing program at Stonehill College. My teaching is based on 28 years of experience, knowledge, and success in corporate marketing environments, allowing me to teach, advise, collaborate with, and mentor students based on this experience. My portfolio of classes at the graduate level includes Creativity in Marketing, Digital Marketing, Marketing Management, E-Commerce, Entrepreneurship, Buyer Behavior, and the graduate Capstone course. I am trained in multiple teaching modalities including in-person, hybrid, and fully online. I enjoy using my broad network to engage guest lecturers and connect students with professionals for internships, projects, research, and employment.
EDUCATION
Georgia State University
MBA
University of South Carolina-Columbia
BA
Harvard University
CSS
SKILLS
ABOUT KRISTIN MCGILLICUDDY
Dynamic marketing professional and educator with 25+ years of private-sector leadership in brand management, product development, and strategic growth across maritime, juvenile products, outdoor recreation, and consulting industries. Proven marketing professional with experience managing budgets, products, strategies, staffing, and cross-functional teams. Seamlessly transitioned into higher education, where I have leveraged 23+ years of teaching experience, mentored diverse student cohorts, designed innovative curricula, and driven program expansion at institutions like Stonehill College and UMass Dartmouth. Passionate about bridging theory and practice through experiential learning, service projects, and industry networks—fostering student success in internships, capstones, and careers. Highly effective in hybrid teaching modalities and collaborative environments that amplify innovation and real-world impact. Ongoing practice in marketing consulting in a variety of industries.I am the \"Swiss army knife\" of marketers and teachers, with experience in a wide variety of industries and marketing areas. Please reach out for consulting or project work, or to engage with amazing future marketers in one of my classes.Subject Matter Expertise:• Marketing Strategy & Analysis• Product & Brand Management• Marketing Communications • Trade Shows & Events • Digital & Social Media Marketing• E-Commerce• Business Development• Licensing Management• Marketing Research• Sales Management• Team Building• Creativity & InnovationIndustry expertise:• Higher Education• Pet• Juvenile• Maritime Communications• Direct Selling• Outdoor Recreational Products• Specialty Foods• Consumer Goods
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