Kimberly C.

About Kimberly C.

As a Senior Talent Leader, I bring a strategic and creative lens to every stage of the talent lifecycle—from first interaction to lasting engagement. I specialize in employer branding, candidate experience, and talent acquisition, with a proven track record of leading people-centered initiatives that drive culture, elevate the talent brand, and align with long-term business goals.I lead with empathy and clarity, shaping narratives and experiences that resonate—internally and externally. With a deep belief that how people experience work is just as important as the work itself, I thrive at the intersection of brand, culture, and connection. I’m passionate about building inclusive, compelling experiences that attract top talent, foster belonging, and create advocates at every level of the organization.

Experience

1. AVP Employee Experience Head of Employer Brand & Candidate Experience

   Lincoln Financial

   Aug 2022 — Present

   Employer Brand Leadership & EVP Activation• Lead enterprise-wide Employer Brand strategy, strengthening Lincoln’s position in competitive markets through differentiated storytelling, EVP alignment, and high-impact recruitment marketing.• Develop and activate components of our refreshed Employee Value Proposition (EVP), ensuring alignment to corporate brand, HR strategy, and business priorities.• Build cross-functional partnerships across HR, Marketing, Comms, Community & Belonging, and Business Leadership to scale employer brand consistency and messaging across all talent channels.Candidate Experience (CX) Leadership• Lead initiatives that elevate the end-to-end Candidate Experience, translating insights into process improvements across attraction, application, interviewing, and onboarding.• Developed frameworks for CX measurement, feedback loops, journey mapping, and experience design, improving consistency and reducing candidate friction.• Partner with TA, HRBP leaders, and hiring teams to ensure brand-aligned hiring practices and experience standards.Talent Insights, Messaging, and Creative Direction• Build creative strategies and messaging frameworks that bring Lincoln’s EVP to life, including narrative, visual identity, content themes, and experience pillars.• Produce high-quality video, storytelling assets, social media content, and employee features to humanize the employment experience and amplify culture.• Deliver market-driven, data-backed talent insights to inform TA strategy, competitive positioning, and workforce planning.Strategic Projects, Change Leadership & Stakeholder Influence• Lead strategic HR initiatives that strengthen organizational reputation, culture, and workforce visibility.• Serve as a trusted advisor to senior executives on topics related to Talent Attraction, Employer Brand, EVP, Candidate Experience, and TA Strategy.• Manage complex, cross-functional projects and influence change across TA, HR, and Communications.

Education

• University of North Carolina at Greensboro

  Bachelor of Arts - BA, Psychology

Skills

• Project Management
• Applicant Tracking Systems
• Access
• Proposal Writing
• Documentations
• Resume Writing
• Interviews
• Sourcing
• Mock Interviews
• Corporate Recruiting
• Vendor Management
• Temporary Placement
• Procedure Creation
• College Recruiting
• Proposal Generation
• Onboarding
• Sdlc
• Interview Preparation
• Staffing Services
• Process Optimization
• System Administration
• Boolean Searching
• Sharepoint
• Behavioral Interviewing
• Full-Life Cycle Recruiting
• Process Improvement
• Recruiting
• Social Recruiting
• Boolean Logic
• Contract Recruitment
• Interview Skills
• Career Development Coaching
• Talent Management
• Technical Recruiting
• Consulting
• Procedure Development
• Management
• Conducting Interviews
• Executive Search
• Program Management