Kirsten Matetich

About Kirsten Matetich

I have been creating, scaling, and transforming brands for 20+ years. I started my career as a communications consultant for some of the world’s largest companies, and advanced to senior executive overseeing marketing and communications for organizations from startups through Fortune 500s. Along the way, I’ve created and steered marketing and communications strategies that captivate B2B and B2C audiences, ensuring brands stay relevant in a shifting digital and economic landscape. By infusing bold ideas with story-driven messaging and real-world data analytics, I have consistently outperformed goals and outpaced the competition, increasing engagement, market share, and revenue by double and triple digits.My experience and strengths include:• Building marketing and communications organizations from scratch and revitalizing existing operations.• Studying the market and speaking directly to key audiences through eye-opening, cross-platform brands and campaigns.• Breaking down barriers (and silos) to increase brand visibility and profitability for startups and global companies, such as Microsoft, AllClear ID, Innovative, and others.• Balancing business expertise with marketing creativity to find, reach, and captivate audiences.• Developing and harnessing the power of truly exceptional, hard-working teams.In a nutshell:I’m a senior business and marketing executive who brings tremendous energy and focus to my work. I empower people at every level. I create analytics-rich, story-driven marketing and communications programs that capture attention, resonate with key audiences, and deliver measurable ROI.

Experience

1. SVP of Marketing Executive Leadership Team

   Fusion Risk Management

   Jun 2023 — Present · US

Education

• Louisiana State University

  Bachelor of Arts in English, Graduated with honors Cum Laude and Phi Beta Kappa

• University of Hull

  Study Abroad Program

• Duchesne Academy Of The Sacred Heart

  Houston, Texas

Skills

• Content Marketing
• Digital Strategy
• Online Advertising
• Analytics
• Public Relations
• Business Strategy
• Social Media
• Marketing
• Customer Relationship Management (Crm)
• Management
• Sem
• Marketing Executive
• Online Marketing
• Pay Per Click (Ppc)
• Brand Development
• Social Media Marketing
• Lead Generation
• Strategic Planning
• Integrated Marketing
• Strategic Partnerships
• Strategic Communications
• Digital Marketing
• Interactive Marketing
• Competitive Analysis
• Crm
• Digital Media
• Strategy
• Marketing Leadership
• Advertising
• Leadership
• Content Strategy
• Marketing Strategy