Katie Malke
Seasoned marketing executive with experience in agency, brand, and technology platform roles.
- Role
- Client Partner at Meta
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Katie Malke
EXPERIENCED DIGITAL MARKETING, MEDIA, AND BRAND MANAGEMENT PROFESSIONAL Driving Social…
Experience
Client Partner
Apr 2022 — Present · New York, NY, US
Lead relationship with top global advertisers by providing strategic counsel across investment portfolios & strategies designed to increase advertiser ROI and brand equity- Develop and implement company-wide media strategies to drive increases in ROI, brand equity, and consumer engagement across all aspects of marketing funnel- Identify gaps in sales collateral and develop Go To Market resources for use across sales org, driving competitive share gains and incremental revenue- Provide marketing thought-leadership for clients and across Global Sales Organization - Advise clients on brand storytelling, creative effectiveness, and paid media optimization across Meta platforms, ensuring alignment with broader brand and product objectives- Develop and execute annual account plans, connecting marketing priorities to Meta’s platform capabilities using consumer insights, performance data, and industry trends- Collaborate cross-functionally with product, business, and creative teams to influence product roadmap and recruit clients for alpha/beta opportunities
Education
University of Missouri-Columbia
Bachelor of Journalism in Strategic Communication, Advertising, Journalism
2004 — 2008
Skills
- Digital Media
- Media Buying
- Entertainment
- Media Planning
- Integrated Marketing
- Digital Strategy
- Digital Marketing
- Social Media Marketing
- Social Media
- Online Advertising
- Advertising
- New Media
- Email Marketing
- Mobile Marketing
- Content Strategy
- Google Analytics
- Website Development
- Media Strategy
- Interactive Marketing
- Comscore
- Marketing Communications
- Negotiation
- Online Marketing
- Brand Management
- E-Commerce
- Digital & Traditional Media Planning & Buying
- Digital Content & Creative Strategy
- Ideation & Creative Development
- Agency Oversight
- Budgets
- Team Leadership
- Project Management
- Marketing Research
- Web Analytics
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