Madison Jones

About Madison Jones

Director of Membership & Marketing at the Country Club of Columbus with a background…

Experience

1. Marketing Coordinator

   Easterseals West Georgia

   Mar 2023 — Present · Columbus, GA, US

   My role as the marketing coordinator revolves around creating and implementing marketing strategies to increase awareness, engage the community, and support the organization\'s mission of serving individuals with disabilities and their families in our community- marketing strategy: develop an overall marketing strategy aligned with our goals and objectives. This involves conducting market research, identifying target audiences, and creating marketing plans to effectively reach and engage them- content creation: create compelling and impactful content to promote our programs and services. This includes writing blog posts, social media updates, newsletters, press releases, and website content. I ensure that the content is informative, engaging, and tailored to different platforms and target audiences- social media management: manage the organization\'s social media accounts and develop strategies to enhance their reach and engagement. This includes creating and scheduling posts, monitoring trends and conversations, responding to comments and messages, and analyzing social media metrics to measure the success of campaigns- digital marketing: work on various digital marketing initiatives, such as email marketing, search engine optimization (SEO), and online advertising. develop and execute email campaigns to communicate with donors, volunteers, and supporters, ensuring that the messaging is impactful and aligns with the organization\'s brand- brand management: ensure consistent brand messaging and visual identity across all marketing materials and channels. This includes maintaining brand guidelines, creating templates, and providing support to other departments or external partners to ensure their marketing materials align with the organization\'s brand standards.