Ken Luk-Pat
Go to Market (Gtm) Manager @Moneygram
Signup · Get unlimited contacts
WORK HISTORY
Go to Market (Gtm) Manager @Moneygram
Go-To-Market (B2B and B2C) management of digital payment service launches and enhancements to bank accounts, mobile wallets, and debit cards across the Americas region. These services have delivered high double digit revenue growth YOY for 3 consecutive years.• Manage workback plans with internal and external stakeholders including Sales, IT, Integration, Marketing and Customer Service teams to ensure timely execution of pre-launch requirements and on-time delivery of launches. • Manage internal readiness and communications support for leadership, global Sales and Marketing teams including virtual playbook reviews and presentations, sales support documentation, change management, messaging, and maintenance of reference libraries on Salesforce and Sharepoint.• Monitor performance KPIs via BI tools, address plan variances and support issue resolution.
EDUCATION
Columbia Business School
Digital Marketing
University of the West Indies, St. Augustine Campus
Business Management
ABOUT KEN LUK-PAT
Proven success leading cross-functional initiatives, GTM execution, analytics reporting…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.