Kristin Peterson Shannon
Marketing Director | Agency Management | Brand Strategy | Campaign Development | Consumer Insights | Digital Media | Omnichannel Marketing | Product Innovation | Menu Engineering | Strategic Partnerships
- Role
- Director, Menu Strategy & National Calendar Planning at Denny's
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Kristin Peterson Shannon
I love building strong brands. You can call me a “Jack of all (marketing) trades, master…
Experience
Director, Menu Strategy & National Calendar Planning
Jan 2024 — Present · Irving, TX, US
America\'s Diner for Today\'s America with 1500+ restaurants worldwide and annual revenues of $452M+.Collaborates with Culinary and Consumer Insights to develop an innovate promotional pipeline, advancing new products into in-market testing and evaluates results (against KPIs) for potentially national launch.
Education
American School in London
High School Diploma
University of Missouri-Columbia
Bachelor of Journalism
The University of Texas at Dallas
Master of Business Administration, Naveen Jindal School of Management
University of Missouri-Columbia
Bachelor of Arts
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