Kathleen L.

About Kathleen L.

With a passion for driving impactful campaigns, particularly within nonprofit sectors, I…

Experience

1. Marketing Director

   Aim At Melanoma Foundation

   Jan 2020 — Present · Sacramento, CA, US

   Strategic Planning: Expertise in crafting and executing comprehensive marketing strategies that align with business objectives.Digital Marketing Proficiency: Mastery of digital marketing channels, including SEO, SEM, PPC advertising, email marketing, social media marketing, and content marketing.Brand Management: Proven experience in building and managing brand identity, positioning, and messaging across multiple platforms.Market Research and Analysis: Proficient in conducting market research, analyzing trends, and identifying growth opportunities.Data-Driven Decision Making: Competence in utilizing analytics tools (e.g, Google Analytics, CRM systems) to track marketing performance and optimize campaigns.Budget Management: Skilled in managing marketing budgets effectively to maximize ROI.Team Leadership and Management: Strong leadership capabilities to inspire and manage a marketing team, including goal setting, providing feedback, and fostering a collaborative environment.Cross-functional Collaboration: Ability to work seamlessly with other departments to align marketing strategies with overall business goals.Creative Thinking: Talent for generating innovative ideas and campaigns that resonate with target audiences and differentiate the brand.Communication Skills: Excellent written and verbal communication skills for creating compelling marketing materials, presenting strategies to stakeholders, and maintaining relationships.Project Management: Proficiency in managing multiple projects simultaneously, setting priorities, and meeting deadlines.Adaptability and Agility: Ability to adapt to changing market dynamics, learn new technologies and tools, and stay updated with industry trends.Negotiation Skills: Experienced in negotiating contracts with vendors, agencies, and media partners to maximize marketing impact within budget constraints.ROI Focus: A strong emphasis on measuring and optimizing marketing efforts to achieve tangible business results.

Education

• Brown University

  BA, History of Art and Architecture

  1987 — 1991

• Villanova University

  Master of Business Administration - MBA, Marketing

  2010

• Brown University

  B.A., Art History, Criticism and Conservation