Kyle Lemmon
Senior Brand Manager @ Level Infinite / Tencent Americas
- Role
- Senior Brand Manager at Tencent
- Location
- Riverside, CA, US
- LinkedIn followers
- 500 followers
About Kyle Lemmon
I have 18+ years of entertainment editing, marketing, and writing experience. I\'ve…
Experience
Senior Brand Manager
Jun 2022 — Present
List of Assigned Brands: Path of Exile 2, PUBGM, Dying Light, Exoborne, NBA Infinite, Monster Hunter: Outlanders, and more- Lead in collaborating with internal stakeholders (including Product Development, Business Intelligence, Demand Planning, Creative Development, Finance, Community, and Executive Management)- Product Planning & Management: Developing the brand identity and key messaging components (brand positioning and pillars) that drive the overall vision and brand marketing strategy- Collaborate with development partners to plan and execute alpha and beta testing phases to leverage player feedback to drive product improvements and adjust marketing communication- Contribute to the marketing aspects of the business plan, launch timing, product lifecycle planning. This will also include creation of foundational product positioning and messaging to guide the marketing of the franchise.Tracking all marketing activity and being able to provide capable analysis and guidance that result in identifying areas for improvement- Support day to day operations for the marketing approvals process for all assigned products- Work with brand management and publishing teams to refine and execute on storefront metadata requirements- Manage, guide and mentor direct reports and assist with career and skills development.
Education
Clarion West Writers Workshop
Creative Writing
2023 — 2023
Futurescapes - 9th Annual Writers' Workshop
Creative Writing
2022 — 2023
Pacific Union College
PR/Journalism, Communication and Media Studies
2003 — 2007
Skills
- Web Content
- Television
- Technical Writing
- Blogging
- Microsoft Word
- Freelance Writing
- Feature Articles
- Storytelling
- Press Releases
- Digital Media
- Public Relations
- Editing
- Video Games
- Publicity
- Social Networking
- Social Media Marketing
- Video
- Publications
- Music
- Music Industry
- Film
- Interviewing Subject Matter Experts
- Analysis
- Publishing
- Copy Editing
- Writing
- Creative Writing
- Podcasting
- New Media
- Content Management
- Entertainment
- Content Strategy
- Social Media
- Magazines
- Copywriting
- Photoshop
- Editorial
- Journalism
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