Katrina Cooley

About Katrina Cooley

I admit it — I\'m an enabler. Not in the \"Intervention\" tv show sense, but in terms of success.> I\'m passionate about empowering others to succeed.> I prioritize working smarter, not harder.> I value perspective, continuous improvement and showing up differently.> And Customers have always been my north star.With 20 years of experience across program management, strategic planning, operations, and field-focused communications, I’ve built my career at the intersection of strategy and execution.For more than 12 years at Cisco Systems, I supported global Marketing and Sales organizations, most recently as Strategy & Planning Manager for the Global Enterprise Sales team. I partnered closely with Sales Leadership, Customer Success, Services, Marketing, Operations, and Engineering to translate business objectives into structured, measurable programs that improved efficiency, consistency, and execution across large, dispersed teams. Across roles, regions, and shifting business priorities, my focus has remained constant: streamlining operations, maximizing seller productivity, and driving sales effectiveness at scale. I specialize in turning complexity into simplified, scalable, and repeatable motions—aligning leadership strategy to field execution, streamlining processes, and building programs that make it easier for sellers to focus on what they do best: selling. Simply put, I thrive on enabling sellers—making their jobs easier—so they can sell better.My Impact:>> Planned and executed Strategic Sales Go-to-Market Programs for a Global Enterprise team of 300+ sellers and 25 leaders covering 150 customers and a $2B book of business.>> Led six annual GTM planning cycles, translating leadership strategy into execution across 3 geographies, 4 areas, 35 sales leaders, and 150+ global account teams—driving organizational alignment and executional consistency.>> Directed core business operations including Sales All Hands, QBRs, and planning cadences, cutting execution timelines by 50% while improving KPI accuracy and reducing leadership review sessions.>> Planned and executed targeted invite-only industry-specific customer advisory board, targeting top 20 enterprise customers, generating 31 new relationships, 13 customer discovery workshops and $118M of pipeline within six months.**My super power(s):*I simplify complexity.*I connect the dots & find the gaps.*I bring order to chaos.>> Certified Scrum Master (CSM), certified 6/20/24,#19•••31

Experience

1. Strategy & Planning Manager

   Cisco

   Aug 2017 — Present · Raleigh-Durham, NC, US

   In alignment with the South Area Vice President, I drive the South Area strategy and execution, leading initiatives focused on talent, growth, sales effectiveness, and productivity in partnership with cross-functional teams. I ensure clear communication and operational excellence, oversee talent management, and make sure we are doing whatever it takes for our sales teams and customers to be successful.

Education

• North Carolina State University

  Business Management

Skills

• Program Management
• Event Management
• Management
• Event Planning
• Client Relationship Building
• Creative Problem Solving
• Client Services
• Website Administration
• Social Media
• Property & Casualty Insurance
• Cross-Functional Team Leadership
• Marketing Strategy
• Budgets
• Microsoft Office
• Sales
• Event Marketing
• Client Communication
• Imis
• Corporate Communications
• Customer Relationship Management (Crm)
• Communication
• Strategy
• Advertising
• Client Service
• Budgeting
• Customer Service
• Adobe Indesign
• Crm
• Marketing
• Indesign
• Budget Management
• Media Relations
• Account Management