Klaus Behnert

About Klaus Behnert

Industry Experience:Hospital: Generic Injectables (Global and Domestic), 503B Compounding, Surgical Products, Oncology, Ocular, Pharmaceutical: Primary and Specialty Care, Other: Medical, High Tech, Capital/Scientific Equipment and Manufacturing.Expert in:•All facets of On Market Marketing, Brand & Product Management, Product/Asset Development, P&L/Asset Ownership, Commercial Lead; Upstream/Pipeline Strategy & Assets Development of Combination (Med & Device) Products•Sales & Distribution Channel Development; select and develop domestic and global partners•Culture Change; post-merger integration, high performance coaching/training•Corporate strategy; market positioning, branding, communication strategies and tactical execution (national & global)•Operational Leadership; turning internal and external inefficiencies into cost effective/profit maximizing customer focused business operations•Strategic Alignment; maximizing existing and potential new value add client products/services and market opportunities•Forming Strategic Partnerships; identifying/creating key strategic alliances/industry partnerships (domestic & global)Background:I’m an energetic bilingual (German & English) Marketing/Commercial Lead Professional with MBA/ Engineering degree, over 15 years of experience and a proven track record in Product & Brand Management, developing Product & Business opportunities, driving/maximizing Sales, developing and running KOL engagements, streamlining operations, developing and communicating enticing value propositions and maximizing market penetration. In addition, I have successfully launched new products, built brands, improved customer management and retention efforts, set up global distribution channels, increased domestic and overseas market penetration and facilitated a company merger.

Experience

1. Sr Product Manager Hospital Surgical Products, Pfizer Injectable Division

   King Pharmaceuticals

   Jul 2009 — Present · NJ, US

   Sr. Product Manager: Responsibilities: Commercial/Marketing Lead for Pfizer’s Hospital Surgical Products Portfolio: • Development and Execution of Channel & Product/Brand Strategies & Tactics Other • Development of new Channel Products /Line Extensions (Pharmaceutical & Device) • Product Training for the Hospital Surgical Team Achievements: Maintained Market Leadership in a highly completive market (65%), seamless King merger integration without business disruption, launch of 3 New Products (received two launch achievement awards) Product Manager: Responsibilities: Hospital & Surgical Product Division Brand Strategy & Tactics. Achievements: Maintained Market Leadership and highest bottom line contributing brand

Education

• Brigham Young University

  BS

• University of Arizona

  MBA

  1990 — 1993

• Brigham Young University

  Bachelor's degree

  1984 — 1988

Skills

• Sales Support
• Product Launch
• Negotiation
• Market Analysis
• Pharmaceutical Sales
• Promotions
• Marketing
• Contract Negotiations
• Market Planning
• Sales Operations
• Sales Effectiveness
• Customer Service
• Product Marketing
• Team Leadership
• Strategic Planning
• Mergers
• Competitive Analysis
• Product Development
• Contract Negotiation
• Selling
• Healthcare
• Entrepreneurship
• Strategy Development
• New Business Development
• Medical Devices
• Coaching
• Strategic Partnerships
• Pharmaceuticals
• Strategy
• Tactics
• B2b
• Customer Relations
• Entrepreneur
• Consultative Selling
• Business Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Mentoring
• Account Management
• Budgeting