Klaudia Vorwerk

Experience

1. Field Marketing Manager

   Warc

   Mar 2022 — Present · New York, NY, US

   WARC, an Informa Company, helps you to plan, create and deliver more effective marketing- Lead the America’s B2B marketing strategy and planning - ensure this is in line with the global business strategy as well as acquisition and retention targets- Accountable for the planning and execution of multi-channel initiatives, campaigns, account-based strategies and content launches- Manage all partner relationships with external vendors, partners, associations and suppliers- Work closely with commercial and content leaders to optimize and track the sales funnel for high quality leads and other operational metrics- Own and manage all America’s based events, including WARC owned events and webinars; as well as presence at third-party conferences and festivals (e.g. AdvertisingWeek, StratFest, Masters of Marketing, Cannes Lions Festival)- Lead all partnerships and sponsorships with the goal of increasing revenue opportunities through brand awareness- Managing regional marketing budgetsSalesforce, Marketo, Social Studio, Loomly, Goldcast, Monday, Momentum

Education

• Central Michigan University

  Bachelor of Applied Arts, Commercial Recreation Event Management, Marketing

  2013