Klara Martens
Partner Marketing Lead @IBM iX DACH
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WORK HISTORY
Partner Marketing Lead @IBM iX DACH
Berlin, DE
EDUCATION
Linköping University
Bachelor of Arts - BA, Litteraturvetenskap
Humboldt-Universität zu Berlin
Bachelor of Arts - BA, Skandinavistik
Freie Universität Berlin
Master of Arts - MA, Comparative Literature
ABOUT KLARA MARTENS
I’ve done a lot of different things in marketing – brand, content, campaigns, go-to-market, and plenty of cross-team problem-solving along the way. That range is intentional. It taught me how the pieces connect and what actually makes marketing work, always with the bigger picture in mind. Partner marketing is what really stuck with me over the years. I enjoy working at the intersection of strategy and relationships, and have a sweet spot for turning complexity into pointed communication. I love building momentum across ecosystems, aligning diverse stakeholders, and creating marketing that delivers value for partners and customers alike.I’m curious, direct, and structured in how I work. I\'m at my best when turning smart ideas into execution, whether as an IC, team lead or in collaboration with people who care about impact.
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