Kristin L.
Principal at Fresca, Storyteller, GTM Strategist, LatAm Resourcing Agent, Art Enthusiast
- Role
- Founder & Consultant at Fresca Consulting
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kristin L.
I believe great go-to-market programs aren’t just built on strategy; they’re built on…
Experience
Founder & Consultant
Jul 2020 — Present · Seattle, WA, US
Deliver high-impact services across strategy, research, brand development, campaigns, UX/UI, and website design. Lead a seasoned onshore (US) and near-shore (LatAm) team that has worked closely together for more than a decade.Expertise: Go-to-market strategy for climate-focused start-ups and enterprise technology solutions spanning AI, Cloud, Sustainability, SaaS, IoT, Data & Analytics, and Cyber.Select projects include:product impact (pi) — Brand identity, messaging, and UX/UI for a climate-focused SaaS start-up, from investor pitch assets through to product launch.Wipro — AI offering portfolio GTM strategy, new design system and brand identity extension, content development, field enablement, and channel optimization using AI agents.Accenture (Avanade) — Storytelling around entire tech solution/offering portfolio with content strategy and execution for field sales and partner enablement; brand extension including color, character, illustration, and iconography guidelines.KPMG — New content practice created and scaled to develop sales and enablement materials for Cyber and Managed Services solutions.Charlotte’s Web — Direct-to-consumer campaign for CBD gummies, including brand evolution and asset development, for one of the best-known, early CBD innovators (the first “Official CBD of Major League Baseball” and Certified B-Corp market leader).
Education
University of Georgia - Terry College of Business
BS International Business
1992 — 1996
Esade
MBA, International Business
2002 — 2004
Skills
- Project Management
- Digital Strategy
- Online Advertising
- Analytics
- Business Strategy
- Social Media
- Marketing
- Management
- Brand Development
- Social Media Marketing
- Strategic Planning
- Integrated Marketing
- Business Development
- Product Management
- Digital Marketing
- Competitive Analysis
- Start-Ups
- Crm
- Digital Media
- Strategy
- Advertising
- Cross-Functional Team Leadership
- Marketing Strategy
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