Krishnendu Laha
Market Lead Cx and Crm (Salesforce) - Dach @Cognizant
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WORK HISTORY
Market Lead Cx and Crm (Salesforce) - Dach @Cognizant
DE
The focus is on quality, on-time delivery and continuous value creation of our Salesforce engagement, where we help our customers achieve the best possible return on their IT investments- Serving top Automotive clients in Germany to meet their digital goals for the respective business area- Responsible for leading Customer Experience engagement (Commerce, Sales, Marketing, Service and Experience)- Business Development in new and existing clients- People ManagementResponsible for Profit and Loss for the Salesforce accounts, which are managed from Germany and Switzerland, along with People management and supporting our Clients to meet resource demands. Skills: Global Delivery · Agile Methodologies · Project Plans · Customer Experience · Automotive · Service Delivery · Change Management · German · Client Liaison · Programme Delivery · Marketing · Salesforce Service Cloud · Leadership · Customer Data Cloud · Sales · Salesforce Sales Cloud · Customer Engagement · People Management · Employee Engagement · Communication · Project Delivery · Stakeholder Management · Project Portfolio Management · Team Management · Customer Data Platform · Digital Strategy
EDUCATION
Columbia Business School
Leadership and Strategy, Strategy Definition, Execution, Organizational and Personal Leadership
Sikkim Manipal Institute of Technology - SMU
Bachelor of Science (B.Sc.), Information Technology
Stanford Center For Professional Development
Online Professional Course, Internet of Things
Value Based Management
Online Course from Manheim Business School
Visva-Bharati
Pre-degree (HS), Science
WHU – Otto Beisheim School of Management
Master of Business Administration - MBA
Introduction to Innovation and Entrepreneurship
Online Course from Standford Center for Professional Development, Innovation and Entrepreneurship
SKILLS
ABOUT KRISHNENDU LAHA
I am a strategic Market and Program Leader with 20+ years of international experience driving large-scale digital, AI, and customer transformation across the Manufacturing, Automotive, Retail, and Healthcare sectors. My career spans the full lifecycle of value creation—delivering multimillion-dollar programs, leading regional practices, scaling high-performing teams, and building trusted executive-level client relationships across Europe and Asia.As Regional Head for Salesforce Delivery in Germany (Cognizant), I have led multi-million-euro transformation programmes, grown a €30M+ portfolio, and built a high-calibre, certified technical organisation that consistently delivers profitable growth. My work has contributed directly to increased market share, healthier margins, and stronger brand recognition within the Salesforce and CX ecosystem.Previously at KPS, I expanded international delivery operations, opened new nearshore and offshore centres, and drove CX programmes for major European retailers—growing the practice from single-digit to multi-million revenue. I also represented the organisation on global CX stages, strengthening partner relationships and elevating brand visibility.Across global consulting firms (Capgemini, HCL, Sopra), I developed deep experience in CRM, CX, and enterprise technologies, progressing from developer to architect to program lead—setting up teams from scratch, delivering transformation at scale, and managing complex stakeholder groups.My leadership approach is built on:Strategy grounded in technology and AI,Disciplined execution at a global scale,Stakeholder alignment & transparent communication,Operational efficiency, cost optimisation & P&L accountability,Building high-trust, high-performance teams,Creating measurable business outcomes, not just delivering projects.
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