Kerry Lacoste

About Kerry Lacoste

I’m a senior brand and creative leader with experience both embedded inside enterprise organizations and leading my own strategic design firm for two decades. My work sits at the intersection of brand, experience and internal adoption—helping organizations not just define their vision, but ensure it’s understood, aligned and activated across teams.At BlackRock, I worked alongside internal leadership on executive-driven initiatives, translating high-level strategy into structured, scalable brand, communication and learning systems that drove alignment and adoption across the organization. In other engagements—including Sagent Pharmaceuticals and Kraft Heinz—I partnered directly with CEOs and senior marketing and learning executives to build and implement brand frameworks during periods of growth and change.Outside of enterprise environments, I’ve also remained hands-on—shaping identity systems, directing creative teams and producing the work itself. That balance has given me both strategic perspective and execution-level discipline. This includes shaping internal learning and development experiences—where engagement, clarity and adoption are critical to making strategy stick.Over time, this dual perspective has sharpened my pattern recognition inside complex organizations—where alignment and adoption break down, where brand drift begins and how clarity can be restored through better systems and experiences. I’m at my best when working closely with executive and marketing leadership to ensure vision translates into disciplined, high-quality execution across teams.Clients Abbott Molecular, American Bar Association, Aon Hewitt, BlackRock, Chobani, Harley-Davidson, Kraft Heinz, Lyric Opera of Chicago, Oklahoma Human Services, Sagent Pharmaceuticals, Schiller International University, StepStone Group.Recognition AIGA, Communication Arts, Applied Arts (Canada), Graphis, HOW Magazine, LogoLounge, Print Magazine, Graphic Design USA, MerComm, Sappi.Capabilities• Brand strategy, architecture and positioning• Executive brand translation and creative direction• Identity systems, governance and corporate communications• Digital platforms, annual reporting and cross-functional collaboration• Agency and vendor leadership

Experience

1. Founder & Chief Creative Officer

   Tomorrow U Branding

   Mar 2021 — Present · US

   Tomorrow U is a focused brand and engagement framework that emerged from my embedded work with BlackRock, including the development and launch of the BlackRock Academies, a global internal learning platform.The initiative was created to codify what I observed working inside large, complex organizations: how executive-led learning, change and communication initiatives succeed or fail based on clarity, alignment and internal adoption. Tomorrow U allowed me to distill those insights into a repeatable approach for learning-driven programs and internal engagement systems.Selected Work• BlackRock Academies—Partnered with internal leadership to shape the brand, messaging and engagement strategy for a global internal learning platform• Oklahoma Human Services (via S Design)—Joined a large, distributed team supporting a statewide risk-reduction initiative grounded in human-centered design. Contributed to the development of internal and external brand-alignment systems intended to improve cross-functional understanding, standardize communication and reduce waste spendingTomorrow U is not a standalone consultancy, but a focused expression of my broader brand leadership work—applied selectively when organizations are navigating learning-driven change, risk reduction and internal alignment.

Education

• Iowa State University

  B.F.A.

• University of Northern Iowa

  Music Minor

Skills

• Concept Development
• Posters
• Video Storytelling
• Typography
• Campaigns
• Wordpress
• Advertising
• Web Design
• Website Design
• Trade Shows
• Logo Design
• Adobe Creative Suite
• Storyboarding
• Graphics
• Interaction Design
• Image Editing
• Brand Development
• Brochures
• Wireframes
• Creative Direction
• Corporate Identity
• Annual Reports
• Illustration
• Corporate Communications
• Environmental Graphics
• Creative Strategy
• Indesign
• Marketing
• Catalogs
• Direct Mail
• Graphic Design
• Branding & Identity
• Integrated Marketing
• Visual Communication
• Information Graphics
• Layout
• Corporate Branding
• Art Direction
• Poster Design
• Packaging