Katherine Mundy
Social Data Analysis and Strategy Expert | Social Intelligence @ Delta Airlines
- Role
- Social Intelligence Specialist at Delta Air Lines
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Katherine Mundy
I have over 10 years of experience in using data and analytics to create engaging and…
Experience
Social Intelligence Specialist
Feb 2025 — Present · Atlanta, GA, US
Analyze conversations across social and digital platforms, craft stories with data and produce actionable insights relevant to the airline and the broader travel landscape. Leverage third-party tools for social listening and to compile audience, content, brand, and industry trend analyses. Work closely with the Marketing Insights and Analytics team on measurement plans and campaign reporting, as well as gathering insights for brief development. Create customized data visualizations and dashboards to inform on real-time opportunities, trending conversations, as well as issues or threats. Continuously evaluate emerging social platforms, as well as current and new consumer intelligence platforms to identify data gaps and areas of opportunity. Partner and communicate with cross-functional stakeholders to identify opportunities and build programs to enhance marketing performance and the overall customer experience. Support wider data democratization and social intelligence efforts across the enterprise.
Skills
- Writing
- Editing
- Adobe Creative Suite
- Creating Compelling Copy
- Customer Service
- Social Networking
- Social Media Measurement
- Public Relations
- Media Relations
- Google Analytics
- Photoshop
- Editorial
- Brand Management
- Leadership
- Content Strategy
- Marketing Strategy
- Indesign
- Social Media Marketing
- Youtube
- Marketing Communications
- Online Marketing
- Ap Style
- Web Content
- Email Marketing
- Publishing
- Copy Editing
- Marketing
- Account Management
- Strategic Communications
- Copywriting
- Journalism
- Meltwater
- Tumblr
- Press Releases
- Social Media
- New Media
- Research
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