Kristen Kennedy
Public Affairs Manager @City Of Panama City, Florida
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WORK HISTORY
Public Affairs Manager @City Of Panama City, Florida
Panama City, FL, US
Develops unique communications and marketing strategies for the City and its various departments to enhance public engagement, education & community building through various platforms.* Collaborates with leadership team to ensure a consistent & cohesive message across all communication channels while providing counsel on how to handle sensitive issues & emergency situations.* Maintains a strong relationship with the media by responding to inquiries, drafting, editing & distributing news releases. Shares photo opportunities; identifies & communicates newsworthy stories; works on-call during emergencies.* Coordinates & expedites all media interviews with City team members including City Manager, Commissioners & Mayor.* Creates content for digital platforms, including videos & other outreach efforts.* Monitors, analyzes and assesses social media, making recommendations to improve the City’s efforts.* Attends all City Commission meetings, workshops, industry conferences & public forums which may result in working varying hours.* Coordinates & captures photo/video opportunities.* Plans, facilitates & reviews advertising/public education campaigns for City departments/initiatives. Develops creative ideas & proposals for presentation to applicable departments.* Communicates with City members to ensure compliance with the City’s branding guidelines for publication of printed & online materials.* Develops brochures, maps, banners, advertisements & other printed materials for City services/projects.* Consults with team members to create, update, revise & manage web content; performs reviews of website pages to ensure accuracy, timeliness & relevance.* Helps plan, coordinate, execute & evaluate the success of special events for targeted audiences.* Researches new communications tools, makes recommendations & develops strategies for effective utilization; leverages a range of tools – with a focus on social media – to grow brand & market awareness.
EDUCATION
Mississippi State University
Bachelor's Degree
ABOUT KRISTEN KENNEDY
In my role as a Public Affairs Manager, I do “all things communication,” focusing on storytelling, critical thinking and strategy. I value transparency, trust and engagement, all of which I try to deliver to my audience. With a background in journalism and meteorology, I can take complex topics and break them down for better understanding and message delivery. I am grateful to serve the public with care and honesty, while producing clear and thoughtful messaging.
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