Kate Kennedy
Senior Director of Consumer Insights @Adtalem Global Education
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WORK HISTORY
Senior Director of Consumer Insights @Adtalem Global Education
Chicago, IL, US
Establish and develop new Consumer Insights function for marketing. Develop research plan spanning segmentation, ad/message testing, brand health, path to purchase, category sentiment tracking, etc. Represent the voice of the consumer and work with all levels of the organization to ensure business decisions are made with customer needs in mind.
EDUCATION
DePaul University
Master of Business Administration (MBA)
Northern Illinois University
Bachelor of Science (B.S.)
ABOUT KATE KENNEDY
Senior consumer insights and marketing intelligence leader with 20+ years of driving…
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