Kenji Michael Kawakami
Data Integration / Operations leader | AdTech / MarTech expert | mentor | dad
- Role
- Sr Technical Solutions Manager at LiveRamp
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kenji Michael Kawakami
In my 10+ years in adtech (I\'m the author of \"How to Become A Well-Rounded AdOps Pro\" on /r/adops), I gained experience across desktop, mweb, and in-app environments and worked on both the sell- and buy-sides of programmatic at O&O and ad network companies, respectively.I taught myself how to write SQL commands, read a bid request, VAST response, as well as plain vanilla ad tag.I’ve written ad implementation as well as advertiser-facing specs; set policy around SLA’s between my team and sales/sales support; established and enforced best practices and standardization around campaign implementation and QA processes; vetted potential vendor technologies and implemented the ones we ended up partnering with.I\'ve consulted for companies interested in yield management and monetization strategies, analyzing and tuning up processes, or just starting to think about introducing ads to their sites/apps.
Experience
Sr Technical Solutions Manager
Sep 2025 — Present · San Francisco, CA, US
Education
The George Washington University
B.A., English
1993 — 1997
Skills
- Interactive Marketing
- Online Advertising
- Behavioral Targeting
- Strategic Partnerships
- Doubleclick
- Advertising
- Advertising Operations
- Ad Exchanges
- Display Advertising
- Dart for Publishers
- Mobile Advertising
- Dfa
- Digital Marketing
- Atlas
- Dfp
- Ad Networks
- Email Marketing
- Comscore
- Rich Media
- Digital Strategy
- Ad Serving
- Online Marketing
- Digital Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.