Konstantino Tino Kapetaneas
Director, Product Design & Research @Flipp
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WORK HISTORY
Director, Product Design & Research @Flipp
Toronto, ON, CA
Lead the Product Design, Visual Design, and Research practices at Flipp, overseeing a 20-person team and shaping the vision and strategy across a multi-sided marketplace serving millions of North American shoppers, retailers, and advertisers. I\'ve built inclusive, high-performing teams and scaled design systems, research pipelines, and customer-centric practices across the company.Key initiatives include:* Defining core shopper personas and JTBD frameworks to shift Flipp’s perspective from app to ecosystem.* Launching net-new monetization features like Sponsored Search, generating $2.2M in incremental revenue within 12 months.* Partnering across Product, Sales, and Marketing to grow user acquisition, optimize onboarding, and double revenue over a 6-year span.* Driving executive-level product vision and storytelling—helping close strategic deals.* Championing team development, resulting in an 89% engagement score and coaching over half of Product’s Top Potential talent.
EDUCATION
Ryerson University
BFA, Image Arts - New Media
SKILLS
ABOUT KONSTANTINO TINO KAPETANEAS
I’m a design and research leader with over 14 years of experience building teams, shaping product strategy, and creating thoughtful, customer-centered solutions across B2C and B2B tech. My journey has taken me from hands-on UX design in digital health and SaaS to leading cross-functional teams at scale in consumer marketplaces.At Flipp, I lead the Research & Design function, where I’ve grown a 20-person team and helped evolve the company’s product vision from a single app to a multi-product ecosystem. My focus has been driving business growth through customer insight, aligning stakeholders through storytelling and facilitation, and building talent-dense, inclusive teams that thrive on curiosity and clarity.I believe great design is organizational, not just visual and functional. The best outcomes emerge when structure enables creativity, not stifles it.What I love:• Coaching designers and researchers to grow into their full potential• Building durable systems that bring strategy and execution closer together• Bridging research, design, product, and commercial thinking• Facilitating alignment across diverse teams and functions• Crafting experiences that deliver impact for both users and businesses
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