Kara Tobin Oconnell
Brand Lead @Otsuka Pharmaceutical Companies (U.S.)
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WORK HISTORY
Brand Lead @Otsuka Pharmaceutical Companies (U.S.)
US
Lead the marketing strategy and execution for Nuedexta®, focusing on HCP, DTC, NPP, omnichannel and LCM initiatives. • Achieved consistent over-performance on sales targets through innovative marketing tactics. • Managed P&L to maximize profitability and drive brand growth. • Product Launch- Special Project Assignment to spearheaded strategic pre-launch initiatives for a new CNS portfolio product.
EDUCATION
University of Massachusetts Amherst
Bachelor's degree, Communications
W. P. Carey School of Business – Arizona State University
MBA, Marketing
SKILLS
ABOUT KARA TOBIN OCONNELL
Dynamic pharmaceutical and healthcare marketing leader with diverse experience developing and executing strategies that consistently drive measurable business results. Proven ability to accelerate product adoption, build customer and consumer confidence, and achieve significant commercial success in highly competitive markets. Adept in building, managing, and developing high-performing marketing teams and fostering effective cross-functional collaboration.
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