Kara Tobin Oconnell

Brand Lead @Otsuka Pharmaceutical Companies (U.S.)

Phoenix, AZ, US
EMAILS
k••••••••@otsuka-us.com
MOBILE NUMBERS
+14•••••••40

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WORK HISTORY

Jul 2024 — Present

Brand Lead @Otsuka Pharmaceutical Companies (U.S.)

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US

Lead the marketing strategy and execution for Nuedexta®, focusing on HCP, DTC, NPP, omnichannel and LCM initiatives. • Achieved consistent over-performance on sales targets through innovative marketing tactics. • Managed P&L to maximize profitability and drive brand growth. • Product Launch- Special Project Assignment to spearheaded strategic pre-launch initiatives for a new CNS portfolio product.

EDUCATION

N/A

University of Massachusetts Amherst

Bachelor's degree, Communications

N/A

W. P. Carey School of Business – Arizona State University

MBA, Marketing

SKILLS

AdvertisingConsumer MarketingStrategic PlanningBrand ArchitectureFmcgPharmaceutical SalesGlobal MarketingIntegrated MarketingStrategySalesMarketing CommunicationsBusiness DevelopmentDigital MarketingBrand ManagementMarketing StrategyCustomer InsightShopper MarketingConsumer ProductsProduct ManagementSponsorshipMarket ResearchMarketingSegmentationBusiness Planning

ABOUT KARA TOBIN OCONNELL

Dynamic pharmaceutical and healthcare marketing leader with diverse experience developing and executing strategies that consistently drive measurable business results. Proven ability to accelerate product adoption, build customer and consumer confidence, and achieve significant commercial success in highly competitive markets. Adept in building, managing, and developing high-performing marketing teams and fostering effective cross-functional collaboration.

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