Kyle Jacobs
Data Analyst @Bell
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WORK HISTORY
Data Analyst @Bell
Toronto, ON, CA
Designed and built an integrated customer journey tracking data incorporating both customer attributes as well as performance metrics and the household level.• Enabled decisions around Digital Billboard deployment via providing post-click performance.• Established business rules for and implemented productionalized delivery of key metrics around Bell\'s Digital Advocacy Personalization initiative. • Facilitate team-wide ability to tie digital session activity to non-digital events (in billing, contact centres, etc) via Customer ID tagging of activity.
EDUCATION
University of the Witwatersrand
Bachelor of Science - BS, Economics, Computational and Apllied Mathematics and Pure Mathematics
University of the Witwatersrand
Postgraduate Degree Bachelor of Science (Honours), Computational and Applied Mathematics
SKILLS
ABOUT KYLE JACOBS
1) As a Data Analyst at Bell, I design and build data solutions that enable better customer engagement and business insights. I have 6+ years of experience in data analytics and science across various domains, such as banking, marketing, and telecom.(2) My core competencies include modelling, data mining, data wrangling, predictive analytics, clustering, and credit pricing. I use technologies such as MySQL, Python, SAS, PowerBI, and XPath to deliver high-quality data products and reports. I have a Bachelor of Science (Honours) in Computational and Applied Mathematics from the University of the Witwatersrand, where I developed strong mathematical and analytical skills.
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