Kyle Jacobson
Director, Brand Positioning and Digital Strategy at HDMZ
- Role
- Director, Brand Positioning & Digital Strategy at Hdmz
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kyle Jacobson
Passionate marketing strategist with over 9 years of experience in brand positioning, audience engagement, and campaign orchestration for highly regulated pharmaceutical, biotech, and healthcare organizations. Proven success in leading full-funnel campaigns that connect brand, external communications, and digital experiences to reach patients, healthcare providers, executive decision makers, and investors.
Experience
Director, Brand Positioning & Digital Strategy
Aug 2023 — Present · San Francisco, CA, US
Serve as primary marketing strategy lead across a portfolio of life science and healthcare brands, translating client business and sales goals into engagement strategies that drive measurable outcomes based on established KPIs-Lead brand positioning and messaging framework creation by partnering with executive stakeholders across 15+ organizations to deliver differentiated narratives, ensuring alignment across communications-Design and execute omnichannel marketing campaigns aligned to client objectives, leveraging customer and competitor insights to inform content creation, paid media, social, public relations, advocacy, event, and digital strategies that connect and resonate with key audiences-Direct naming, audience-specific value proposition development, and go-to-market promotional strategies for new products and services to drive awareness and impact with customers at launch-Guide enterprise-level web development projects, including persona building, user journey mapping, and content strategies that support both user and business goals to enable long-term engagement
Education
University of San Francisco
Bachelor of Science (BS), Molecular Biology
2012 — 2016
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