Kevin Jennings
- Role
- Senior Brand Marketing Manager at Lithia & Driveway
- Location
- Medford, OR, US
- LinkedIn followers
- 500 followers
About Kevin Jennings
I’m a growth-focused marketing leader who thrives at the intersection of brand strategy…
Experience
Senior Brand Marketing Manager
Jan 2022 — Present
Lead a cross-functional team to attract and educate consumers on the benefits of electric vehicles. This role reports to the CMO, Lithia & Driveway and works directly with other LAD executives. Essential Functions and Duties -Responsible for creating awareness of Greencars.com in key EV markets, eventually nationwide-Responsible for understanding the online shopping behavior of EV intenders-Accountable for SEO and organic strategies to attract consumers to greencars.com in partnership with marketing subject matter experts-Consult in the development of media strategies to attract consumers to greencars.com-Responsible for planning and creating the Greencars.com (Learn) website and content. This includes creating RFPs and managing external business partners and projects. This also includes recruiting and supervising web developers. Partner with internal and external creative teams to create website content-Accountable for creating and maintaining daily reporting of online traffic to Greencars.com and consumer behavior within their website visits-Consult in the development of greencars.com advertising campaigns and content with internal and external creative teams-Responsible for creating national GreenCars brand events and partnerships-Consult in the creation of Lithia Store and GreenCars educational events and materials-Consult and partner with Community Relations in the creation and execution of GreenCars community events-Accountable for building and maintaining a GreenCars database to power GreenCars products and support content development-Responsible for delivering consistent GreenCars brand messaging, tone, and voice, internal and external, including product and media-Consult in the brand strategy and partnership between GreenCars and Driveway, including the referral traffic strategy from Driveway to GreenCars for consumers who require research and education before making a purchase.
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