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Current company Bluelena
Technology; Information and Media · 19 employees · Founded 2020 · Cary, North Carolina, United States
BlueLena\'s mission is to build a better future for independent media by providing strategy consulting and execution support enabled by a completely integrated technology stack that promotes digital engagement, audience growth and fundraising success for journalism. Through our consulting, tools, services and hands-on support, our publishers gain deeper insights into the interests of audiences and followers to inform their editorial and revenue strategies. Today, BlueLena delivers end-to-end professional services enabled by best-in-class technology to a diverse portfolio of over 300 national, statewide, community-based and all independent publishers. We are majority employee-owned with backing from Automattic, Old Town Media and Local Media Association, and proud to support nonprofit and for profit organizations representing membership in the American Journalism Project, LION Publishers, the Institute for Nonprofit News, the Association of Alternative Newsmedia, Rural News Network, Local Media Association, the National Newspaper Publishers Assocation, the National Association of Hispanic Press and others.