Kizzy Ramah
Crm Specialist @Aviva
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WORK HISTORY
Crm Specialist @Aviva
Driving end‑to‑end campaign strategy, from shaping the communication approach to briefing creative teams and overseeing the production of email, SMS, push and offline journeys. Collaborating with Compliance, Legal and other key stakeholders to ensure all communications meet regulatory and brand standards.Building and executing test‑and‑learn programmes, including A/B testing across copy, creative, subject lines and send‑time optimisation, to continuously enhance performance and deliver against commercial targets.Collaborating closely with Data Science teams to validate new predictive models and identify high‑value customer segments for targeted insurance propositions.Interpreting campaign and model performance through detailed analysis, translating insights into clear recommendations, and presenting optimisation strategies to senior stakeholders to drive ongoing improvement.
EDUCATION
Blake Valley Technology College
13 GCSEs A*-A A Levels A,A,A
University of Birmingham
BSc Business Management (First Class Honours), Business Administration and Management, General
ABOUT KIZZY RAMAH
I’m a CRM Specialist at Aviva, focused on planning, delivering, and optimising customer campaigns that drive meaningful engagement and trading benefits. My work spans end‑to‑end campaign execution, with hands‑on experience in data preparation and delivery using Adobe Campaign.Before stepping into my current role, I completed the Aviva Global Graduate Leadership Programme. This gave me the chance to work across multiple markets and disciplines, including a rotation in Paris with the Digital Transformation and IT team, and a year as a Pricing Analyst within the GI Commercial Pricing team in London.Beyond my professional life, I’m passionate about dancing, learning new languages and travel.
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