Kizaan Knapp

About Kizaan Knapp

A marketing executive with over 16 years of experience and not your average marketer. I\'m like the Batman of marketing, always focused on results and ready to save the day! I\'m passionate about expanding brand awareness, and my innovative marketing campaigns are as creative as Sheldon Cooper\'s t-shirt collection. 🤓 But wait, there\'s more! I\'m not just a marketing machine, I\'m also a dynamic leader. I can build the best teams like Tony Stark builds the best suits, creating successful working environments where collaboration and talent thrive. Communication? Nailed it! I can talk with everyone, from the C-suite to our clients, making sure everyone is on board and happy. I\'m like the nerdiest and most trusted communicator out there! I believe in the power of data, just like Hermione Granger believes in the power of knowledge. I heavily rely on data to make decisions and develop improvement initiatives that will take our marketing to the next level. And guess what? My KPI metrics are like Peter Parker\'s spider-sense, they always exceed expectations! I\'ve got a track record of delivering results and smashing campaign ROI goals. Core Competencies include: • Strategic Planning • Budget Management • Continuous Improvement • Project Management • Relationship Management • Strategic Partnerships • Business Development • Advertising and Marketing • Go-to-Market Strategy • Brand Strategy • Campaign Management • Digital Design • Competitive Analysis • Market Research • Content Creation • Email Marketing • Social Media • Customer Engagement • Customer Journey Mapping • Value Proposition Framework • Customer Acquisition • Cross-Selling • ROI Tracking • Data and Analytics

Experience

1. VP of Marketing

   Xyleme, Inc

   May 2022 — Present · Denver, CO, US

   Brought on to lead marketing efforts at an industry-leading Saas Enterprise company. Recruited specifically to build a modern marketing department focusing on product positioning, digital channels and customer acquisition. • Built content strategy focused on organic search performance and driving conversions • Maintained an average return on sales and marketing spend of more than 5x • Created and implemented MQL framework with scoring model and evolved channel attribution and reporting, exploring multi-touch attribution as company scales. • Implemented marketing technology applications to measure every marketing touchpoint and funnel activity • Revamped marketing automation strategy in Hubspot and built out more than 25 nurture campaigns based on use case and title segmentation • Planned and executed ABM strategy to support our vertical based Sales team

Education

• George Mason University

  Bachelor of Arts (B.A.), Design and Visual Communications, General