Kiyah Sewell

About Kiyah Sewell

Marketing professional with expertise in data analysis and visualization. Skilled in web…

Experience

1. Experience Analyst

   RAPP

   Feb 2022 — Present

   Collaborates with Marketing Sciences, Technology, Strategy, and Creative teams to target behaviors and understand motivational drivers that will result in more effective marketing/communication strategies • Examine large datasets, typically performance of marketing campaigns, to tease out insights and identify performance drivers. Includes digital media, and web analytics data. • Analyzes performance of key client digital assets (e.g. websites, microsites/landing pages). Includes analysis of traffic drivers, content consumption/engagement, path analysis through customer journey, paths to onsite goal attainment, drop-off rates in conversion funnels, and comparisons to relevant benchmarks. • Creates client outputs, including monthly deep-dive reports, reporting dashboards, as well as other ad hoc and campaign specific analyses. • Developing data-driven hypothesis on performance of digital assets for review and further interpretation by strategy team, for eventual presentation to client • Drives efficiencies by working to automate reporting processes • Provides for data extraction and critical QA/QC function across data to ensure efficiency and accuracy. • Leads a group of offshore resources located in India that provide me with support on weekly client request and campaign analysis.

Education

• Washington State University

  Bachelor of Arts in Business Administration, Management Information Systems

  2015 — 2019