Leo Kivijarv

Executive Vice President / Director of Research at PQ Media

Role: Executive Vice President & Director of Research at Pq Media
Location: Stamford, CT, US
LinkedIn followers: 500 followers

Research & DevelopmentView LinkedIn profile

About Leo Kivijarv

Media researcher, practioner and educator Specialties: Media trends & forecasts…

Experience

Executive Vice President & Director of Research
Pq Media
Jan 2003 — Present · Stamford, CT, US
PQ Media is a leading provider of econometric data and strategic insights to executives in the global media, entertainment and technology industries. PQ’s researchers & analysts employ our proprietary econometric methodology to provide clients with actionable strategic intelligence necessary to achieve their growth objectives in a fast-changing global marketplace. The PQ Medianomics™ research system relies on comprehensive databases, proprietary algorithmic models and exclusive industry leader panels. We track, analyze and forecast media operator revenues, end-user consumption and consumer spending across more than 100 digital, alternative and traditional media platforms and channels in leading markets worldwide.

Education

Bowling Green State University
Ph.D., Interpersonal & Public Communications
1977 — 1985
Southern Connecticut State University
B.A., Speech
1970 — 1974
Illinois State University
M.A., Communications
1974 — 1976

Skills

Start-Ups
Marketing Research
History
Digital Strategy
Product Placement
Outdoor Advertising
Forecasting
Mobile Marketing
Segmentation
Analytics
Digital Marketing
Online Advertising
Lead Generation
Research
Market Research
Broadcast
Rhetorical Analysis
Advertising Research
Strategic Planning
Video Production
Mobile Advertising
Word of Mouth Marketing
Integrated Marketing
Digital Media
Media Research
Film Production
Social Media

Contact information

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Work email
•••••@pqmedia.com
Personal email
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Current company

Pq Media

Market Research · 10 employees · Founded 2002 · Stamford, Connecticut, United States

PQ Media delivers intelligent data and analysis to high-level executives at the world’s leading media and technology organizations through a wide range of syndicated market research, custom research services and strategic consulting. PQ Media uses a proprietary econometric methodology to define, segment, size and project outcomes across over 100 traditional, digital and alternative media spanning all global regions, countries, media platforms, channels and generation groups. PQ Media’s methodology is driven by an exclusive Global Opinion Leader Panel of key industry stakeholders and proprietary databases that track all three of the industry\'s KPIs: media operator revenues & growth; consumer media usage & exposure; and consumer spending on media content & technology. PQ Media analysts also identify critical shifts in the Top 20 Global Media Markets, including key political, economic, social and technology trends, then apply our methodology consistently across all media, markets and demographics worldwide, triangulating multichannel data to deliver the only holistic view of the global media economy. PQ Media is widely recognized as a pioneer in media econometrics, leveraging its proprietary methodology to become the first market researcher to define, segment, size and project outcomes across multiple digital & alternative media that were previously untracked, including branded entertainment, digital out-of-home advertising, content marketing, word-of-mouth marketing, mobile & social media advertising, and smart technology marketing. PQ Media has published over 50 editions of its various research report series covering every traditional, digital and alternative media segment, including our annual three-report bundle, the Global Media & Technology Forecast Series. We have also executed over 100 custom research and consulting projects for blue-chip clients, including top media companies, investment firms, management consultants, trade associations and brand marketers.

pqmedia.com

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About Leo Kivijarv

Experience

Executive Vice President & Director of Research

Education

Bowling Green State University

Southern Connecticut State University

Illinois State University

Skills

Find verified contacts for anyone on LinkedIn