Kitty Franklin

About Kitty Franklin

As a senior marketing professional, I help companies increase revenue and capitalize on market opportunities by analyzing data, optimizing processes, aligning skill sets and implementing technology solutions in order to increase brand awareness and generate demand. My specialty is maximizing marketing ROI by optimizing conversion rates and driving qualified leads further down the funnel thereby allowing sales people to do what they do best - sell.Specialties: Marketing Strategy, Demand Creation, Product Positioning, Digital Marketing plans, Lead Generation Programs, Lead Nurturing, Marketing Automation, Content Development, Partner Marketing, Product Management, Product Marketing, Public Relations, Market Research, Competitive Analysis, CRM, SEM, Social Media programs, Business Intelligence, Analytics, Software, SaaS.Personal qualities: entrepreneurial, innovative, resourceful, innovative, motivated, professional, and collaborative.

Experience

1. Strategic Marketing Consultant

   Marketing Consulting

   Jan 2018 — Present · San Diego, CA, US

   As a Strategic Marketing Consultant, I advise companies on the best way to reach, engage and convert customers.Services include:• Evaluating current marketing strategy and making suggestions for improvements• Helping to devise, plan, and implement digital marketing campaigns across channels• Creating content and content marketing programs based on ideal customer profile(s)• Designing and implementing marketing automation systems and procedures• Creating sales enablement programs to speed opportunities through the sales pipeline• Training other marketers on best practices and technologies• Tracking and reporting the success of marketing strategies using analytical tools

Education

• San Diego State University

  MBA, Information and Decision Systems

• Indiana University Bloomington

  BA, Communications

Skills

• Private Equity
• Content Marketing
• Strategy
• Product Management
• Sem
• Leadership
• Multi-Channel Marketing
• Customer Relationship Management (Crm)
• Market Research
• Social Media
• Demand Generation
• Integrated Marketing
• Online Marketing
• Lead Generation
• Competitive Analysis
• Software as a Service (Saas)
• Digital Marketing
• Marketing Automation
• Go-to-Market Strategy
• Database Marketing
• Marketing
• Analytics
• Public Relations
• Social Media Marketing
• SEO
• Eloqua
• Brand Management
• Marketing Strategy
• Email Marketing
• Saas
• Microsoft Dynamics
• Business Intelligence
• B2b
• Direct Marketing
• Crm
• Management
• Enterprise Software
• Product Marketing
• Social Networking
• Search Engine Optimization (SEO)