Kitty Callaghan
Vice President of Marketing @Wasatch Property Management
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WORK HISTORY
Vice President of Marketing @Wasatch Property Management
San Diego, CA, US
Currently responsible for improving profitability and operations with professional multifamily residential owner/developer. Oversees marketing activities for a portfolio consisting of 70 communities totaling apartment homes. Responsibilities include creatively designing and implementing programs to drive success at the site and corporate levels. Redesigned marketing website and online leasing processes to take advantage of emerging trends. Successfully launched hybrid training curriculum combining online, classroom and workplace mentoring. Implemented an in-house contact center to improve the customer experience while maximizing sales. Received leadership awards for Outstanding Operations (2018) and Outstanding Project Manager (2012) for work developing new company websites, also awarded NAHB Pillar of the Industry Award for Best Company Website (2011).
EDUCATION
Highline College
Associate's degree, Aviation/Business
SKILLS
ABOUT KITTY CALLAGHAN
Kitty Callaghan is currently responsible for leasing and marketing activities at Wasatch Premier Communities with nearly units in 70 multifamily residential communities throughout the western United States. Her extensive development background and experience in a multitude of markets allows her to successfully create and implement innovative marketing plans for new product, stabilized communities and properties undergoing renovation. Her expertise includes market research, product repositioning, branding, multimedia advertising and online marketing strategies. Kitty has over 25 years of marketing and education experience, specializing in marketing, training and communications. Her excellent presentation, communication and interpersonal skills have made her a sought after speaker and facilitator. Her ability to think creatively and generate fresh ideas in today’s ever changing market makes her a true asset to the multifamily industry. Kitty started her career in the trenches as a leasing agent, and worked her way through management, winning awards in marketing, management and training throughout her career. Kitty’s awards include: Marketing Team of the Year, South Coast Apartment Association GEMMS Awards – March 2007; Property Supervisor of the Year, San Diego County Apartment Association Mark of Excellence Awards – November and Regional Supervisor of the Year and Fairfield Properties, LP. She holds a California Real Estate License and has earned the Certified Property Manager® designation through the Institute of Real Estate Management (IREM). Kitty is a Past Board Member & Chair of Education Committee, San Diego County Apartment Association; and an Instructor for CALP, CAM and CAPS programs through NAA. GraceHill Learning & Development Executive Advisory Board Member 20••••19. Apartment Innovation & Marketing Advisory Board Member 20••••22, Betterbot Advisory Board Member 20••••22. Her drive, determination and belief of constant never ending improvement provides critical thinking that questions the status quo and develops break-through marketing and training programs that drive revenue and create continued success for her team.
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