Kit de Vera
Product Specialist, Product & Innovation @Pacific Blue Cross
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WORK HISTORY
Product Specialist, Product & Innovation @Pacific Blue Cross
Burnaby, BC, CA
Supports product development and implementation initiatives for Individual and Group health insurance products. Supports product managers with product development & lifecycle management. Conducts competitive market scans and develops business cases to support new product development. Coordinates with Marketing to manage updates to product collaterals and website content.
EDUCATION
Ateneo de Manila University
Bachelor of Arts (B.A.)
University of Georgia - Terry College of Business
Post-graduate certificate in Digital Marketing
SKILLS
ABOUT KIT DE VERA
I am a results-oriented and data-driven professional with a proven track record in analytics and product management. With expertise in conducting market analysis and identifying growth opportunities, I excel at developing product positioning, messaging, and go-to-market strategies. I am passionate about building impactful products.Key Skills: Strategic Planning | Market Analysis | Product Positioning | Go-to-Market Strategy | Market Research | Sales Enablement | Project Management | Competitive Analysis | Data-driven Insights | Presentation Development | AnalyticsTechnical Competencies:Intermediate to Advanced Microsoft ExcelMicrosoft PowerpointData Visualization Tools: Power BI & TableauCRM: Salesforce.com and HubspotIntermediate SQLRetail Databases: IQVIA, Nielsen, Numerator, Microstrategy, LDIA
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