Kistal Gordon

About Kistal Gordon

I’ve spent the past eleven years asking the same questions: What makes someone click?…

Experience

1. Marketing Manager

   Hachette Book Group

   Nov 2024 — Present · NY, US

   Serve as marketing lead for imprint portfolio, operating at a senior level with full ownership of title marketing strategy, execution, and performance across frontlist, backlist, fiction, nonfiction, and gift categories.Manage and mentor a Marketing Associate, delegating tasks, providing creative direction, and ensuring campaign alignment with brand voice and sales goals.Lead integrated campaigns from inception to execution, overseeing creative briefing, cross-channel strategy, advertising, influencer partnerships, and reporting — delivering measurable impact on sales and engagement. Some of my wins: The Elements of Baking — Amazon Sponsored Products and Meta Ads campaigns drove the title to #1 in its Amazon cookbook category and Top 10 seasonal rankings for two consecutive months; optimized targeting via segmented audiences and ongoing creative testing.A Time for Truth — High-impact campaign tied to Netflix documentary launch; achieved 17% CTR on Meta, sustained bestseller status for two months, and leveraged sponsored display ads and content refreshes to maintain momentum.Cross-functional collaboration with editorial, publicity, creative, and sales to align strategy, timelines, and deliverables; maintain direct communication with authors, agents, and licensors to manage expectations and secure approvals.Partner with international teams to coordinate global campaigns, share best practices, and maximize content reach across markets.Advertising management across Amazon (Sponsored Products, Display) and Meta, with concurrent campaigns linking directly to Amazon PDP to drive measurable ROI.Develop and maintain brand partnerships with major media outlets and brands (Nerdist, Variety, Geek & Sundry) to amplify reach and secure earned media coverage.Led end-to-end influencer marketing campaigns, from initial outreach to post-campaign reporting, driving high visibility and conversion. Oversee budget planning and tiered resource allocation on titles

Education

• Kingsborough Community College

  Associate's degree

• City University of New York-Brooklyn College

  Bachelor of Business Administration - BBA

Skills

• News Writing
• Activism
• Bookkeeping
• Blogging
• Research
• Feature Articles
• Journalism
• Creative Writing
• Community Outreach
• Basic Web Design
• Sales
• Public Speaking
• Editorial
• Marketing