Kishor Kale

About Kishor Kale

I am a results-driven Digital Marketing Professional with a strong track record of…

Experience

1. Sr Digital Marketing Executive

   Microscan Communications Pvt Ltd

   Oct 2023 — Present · Pune, IN

   Develop and execute paid campaigns (Google Ads, Social Media) focused on driving leads, conversions, and ROI. • Monitor performance metrics (CTR, CPA, conversion rate) and optimize campaigns through A/B testing and budget adjustments. • Implement on-page and off-page SEO strategies, including keyword research, technical optimization, and link-building. • Conduct SEO audits, track performance (traffic, rankings), and provide actionable insights for ongoing improvement. • Create and manage segmented, personalized email campaigns for lead nurturing and customer engagement. Analyze key email marketing metrics (open rates, CTR, conversions) and optimize campaigns through A/B testing. • Develop and execute social media strategies, ensuring regular content creation, scheduling, and audience engagement. Track and analyze social media performance (engagement, follower growth) and optimize for better results. • Provide regular performance reports on all digital marketing activities (PPC, SEO, Social, Email) with insights on key KPIs. • Mentor junior team members, providing guidance on campaign execution and digital marketing best practices.Key Result # Achieve a minimum ROI of 60% on all paid marketing campaigns within the first quarter of implementation and achieve an average conversion rate of 19%.# Increase organic search traffic by 30% within six months through effective SEO strategies and content optimization.# Reduce the average Cost Per Acquisition (CPA) by 20% over six months through continuous optimization and A/B testing.# Increase social media referral traffic to the website by 25% within the next quarter through optimized content and campaigns.# Achieve an email open rate of at least 25% and a click-through rate (CTR) of 10% on all email campaigns within six months.

Education

• Pune University

  BCA, Computer Science

• Modern Education Society's College of Engineering, Pune

  Master of Computer Applications - MCA, MCA

  2014 — 2016