Kishore Kumar
Manager Digital @Khazana Jewellery Pvt. Ltd.
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WORK HISTORY
Manager Digital @Khazana Jewellery Pvt. Ltd.
Market Research & Strategy-Research and analyze market trends to identify growth opportunities.(100%- Competitor Gap Closure & New Audience Penetration)-Implemented 4P strategy by refining Product positioning, driving Pricing efficiency with analytics, expanding Placement via e-commerce and digital retail, and scaling Promotions with influencer and paid media synergy.Brand Marketing & Communication Planning-Plan and execute integrated digital marketing campaigns-SEO (Top 3 ranking for 600+ keywords, 10X increase in organic traffic)-E-Commerce (Improved AOV from 19k to 30k; Revenue from 55 to 78lac +)-Social ( Follower/Community Growth → 5X; Influencer/Brand Partnership Campaign ROI → 2.0-CTV, DOOH -(Brand Lift (Surveys) → Increase in brand awareness/recall Foot Traffic (for DOOH))-Paid Advertising (Meta, Google, Programmatic DV360; OTT)-Retargeting ( Email, WhatsApp, SMS)(Improved purchase share from 8% to 20%)(Result: Improvement in marketing efforts footfalls(1.5X), purchases(2X) and customer lifetime value (LTV)(5lac+))Data-Driven Optimization & Reporting-Utilize analytics and data visualization for campaign improvements-Lead website optimization for UX and conversions.(Result 40% improvement in bounce rate & 25% increase in conversions)Cross-Functional Collaboration-Align with Brand, Creative, and Finance teams on digital strategies.(Result: 2X reduction in inter-departmental bottlenecks)-Manage vendor negotiations and purchases efficiently.(Result: Upto 50% cost savings on vendor contracts)
EDUCATION
Velammal Engineering College
Bachelor of Engineering - BE, Civil Engineering
Anna University Chennai
Master of Business Administration - MBA, Technolgy Management
ABOUT KISHORE KUMAR
I am a growth and demand marketing professional with over 12 years of experience across…
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