Kishore Devisetty
Digital Marketing I Adobe Analytics I Web Analytics I Marketing Analytics I Data science I Strategy
- Role
- Manager - Marketing Analytics at iQuanti
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Kishore Devisetty
Leading and managing a team of web analytics(Tag implementations/CRO/Reporting & Analysis) professionals supporting the wide global clientele.
Experience
Manager - Marketing Analytics
Mar 2022 — Present · IN
Plan and implement overall marketing analytics strategy. Define different KPIs for different channels. Developing and maintaining data and reporting processes. Evaluate data management, data quality and data access processes on client and internal projects for gaps, inefficiencies, and opportunities; provide systemic solutions for improvement. Providing guidance on measurement and goals for other teams across the organization. Providing insights on marketing campaign performance and return on investment. Explain and train employees on existing and new marketing analytics strategies. Gather and analyze statistical data using modern and traditional methods to collect it. Develop test cases and execute PoC for business intelligence tools, technology platforms, ETL tools, database etc. Explore industry trends, tools, and techniques in Open Source/Big Data/Digital domain. Implement solutions and processes for management and governance across data quality metrics, metadata, lineage, data access rights and business definitions. Assist in development of standards and policies for business intelligence framework. Review deliverables to ensure they meet the defined standards
Education
Siva Sivani Institute Of Management
PGDM, Business Analytics
Indian Institute of Management Bangalore
Executive Programme on Strategy Consulting
2018 — 2018
Skills
- Search Engine Optimization (SEO)
- Market Research
- Pay Per Click (Ppc)
- Search Engine Marketing (Sem)
- Social Media Marketing
- Sem
- Email Marketing
- Google Webmaster Tools
- Google Analytics
- Media Planning
- Google Adwords
- Digital Marketing
- SEO
- Smo
- Display Advertising
- Online Marketing
- Affiliate Marketing
- Online Advertising
- Content Marketing
- Business Intelligence
- Ppc
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