Kishor Deshmukh

About Kishor Deshmukh

Distribution and channel management • Business development • Forecasting and…

Experience

1. Area Sales Executive

   United Breweries Ltd.

   Mar 2023 — Present · Mumbai, IN

   Sales PlanningDevelop the sales plan aligned with the Institutional sales plan for the areaPlan for achievement of annual volume targets for Premium, Ultra and Heineken brands (across all SKUs) and draft beer, while ensuring availability across all accountsBifurcate the sales targets by brand, SKUs and outlets basis sales trends, potential etc.Engage with the supervisor monthly for expense budget basis the sales and marketing plan•Account ManagementLiaison with critical stakeholders at the key outlets to ensure continued business. Help drive increased footfalls at the outlets through campaigning and customer engagement activitiesBring in sponsorship from UBL for key events at the outlets. Build a business case to secure the sponsorshipOversee execution of UBL sponsored events at the outlets ensuring maximum visibility through collaterals, communication, sales exclusivity etc.Ensure timely payment of discounts to the outlets. Collect required documentation and follow up with the Finance team for timely disbursementSupport supervisor in implementation of promotion activities/campaigns at the outlets of the Group Accounts as planned at the Head-Institutional Sales level•Sales OperationsOversee Draft Operations for timely delivery to the outletsSupport outlet in procurement of draft machinery and collateralsCommunicate with the 3rd party transporter for provision of draft to the outletTrain outlet and on-board onto the draft servicingVisit outlets to ensure adequate stocking of all SKUs. Convince stakeholders (owner, beverage manager, bar in charge etc.) to stock more of UB brandsMonitor expenditure vis-à-vis the budget and manage deviation•Relationship ManagementCoordinate with brewery team to ensure timely delivery for required beer cases and draft beers.Engage with outlet owners, beverage managers, bar in charges to successfully implement

Education

• University of Pune

  Master of Business Administration (M.B.A.)

  2012 — 2014

• VIDHYALANKAR SCHOOL OF INFORMATION TECHNOLOGY.

  B.SC (IT)

  2008 — 2011

• M.D. COLLEGE

  Commerce

  2006 — 2008

• University of Pune

  Master of Business Administration (M.B.A.)

  2014 — 2015