Kishan Kumar U

Performance Marketing Specialist | Digital Strategist | Social Media Growth Hack | Affiliate Marketing

Role
Assistant Manager - Digital Marketing at upGrad
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kishan Kumar U

Performance marketer with 5 years of experience in creating & executing innovative campaigns, building businesses through Paid Advertising, Social Media Marketing, Search Engine Marketing, and more. Recent skills include optimizing Google Ads and Meta Ads to drive measurable results.In my years as an expert Digital Marketer, I have developed proficiency in utilizing a diverse array of technical skills, including Google Ads, Facebook Ads, LinkedIn Ads, SEO, Klaviyo, Mailchimp, and other major tools. My goal is to continue evolving in the performance marketing field, utilizing data-driven strategies to optimize ROI and fuel business growth.

Experience

  1. Assistant Manager - Digital Marketing

    upGrad

    Oct 2025 — Present · Bengaluru, IN

    Worked on performance marketing across 3 different business verticals over time, including one international market* Managed and optimized paid acquisition campaigns on Google Ads and Meta Ads for assigned verticals during different phases* Supported international performance campaigns, contributing to market-specific targeting, creatives, and optimization strategies* Planned and executed search, display, remarketing, and performance-driven campaigns to drive qualified leads* Monitored key performance metrics such as CPL, CPA, conversion rate, and lead quality, and took optimization actions accordingly* Collaborated with cross-functional teams including sales, creative, product, and operations to align campaigns with business goals* Prepared regular performance reports and insights for internal reviews and decision-making

Education

  • Vijaya College, 11th Main, 4th block, Jayanagar, Bangalore-11.(Previous name: B.H.S First Grade College)

    Bachelor of Commerce - BCom, Business/Commerce, General

    2015 — 2018

  • National College, Jayanagar, Bangalore-82(Autonomous)

    Pre University, Business/Commerce, General

    2013 — 2015

  • Christ University, Bangalore

    Master's degree, Msc Strategic management

    2018 — 2020

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Kishan Kumar U — Assistant Manager - Digital Marketing at upGrad in Bengaluru, KA, IN | Unifers