Kiruthika Devi Parthasarathy
Product Marketer @ Zoho | Partner Relations, and GTM Strategist | Ex-Engineer | Storyteller of Systems | Exploring AI, Education, & Sustainable Design
- Role
- Product Marketer & Partner Relations Zoho at Zoho
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Kiruthika Devi Parthasarathy
Marketing rooted in empathy | Ideas shaped by systems | Writing at the intersection of…
Experience
Product Marketer & Partner Relations Zoho
Nov 2022 — Present · Chennai, IN
In my role at Zoho, I work at the intersection of product marketing, partner enablement, and customer engagement strategy, primarily focused on Zoho SalesIQ. My contributions span across positioning, training, and execution, enabling both customers and partners to unlock the full potential of our technology.Key contributions:Product Marketing-> Drove the go-to-market strategy for Zoho SalesIQ Nova ’25, aligning product launches with business value storytelling-> Built competitive positioning studies (e.g, SalesIQ vs. Intercom, SalesIQ vs. Help Scout) to strengthen market presence-> Created content assets that simplify advanced features—AI, Answer Bot, workflows, and automation—into customer-centric benefits.Partner Relations & Enablement-> Designed structured training programs and certifications (Beginner to Advanced) including live demos, challenge exercises, and micro-badges-> Conducted MEA and global partner training sessions, showcasing SalesIQ’s depth—from codeless bot builders to advanced integrations-> Developed demo playbooks and cheat sheets that help partners position SalesIQ in competitive sales conversations.Content & Thought Leadership-> Crafted narratives around customer engagement, AI innovation, and automation that resonate with global audiences-> Built knowledge-sharing initiatives like #ConversationalGems to spotlight Zoho’s creative and technical expertise-> Contributed to leadership-focused writing on unseen contributions, education reform, and business growth strategies.Through every initiative, my focus has been to empower partners, enable customers, and position SalesIQ as the smarter choice for businesses worldwide.
Education
Easwari Engineering College
Bachelor's degree
2012 — 2016
Velammal Matriculation Higher Secondary School
SSLC and HSC
2003 — 2012
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