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Kiruthika Arumugam

DSP Media Analyst at Omnicom Groups | Ex-Amazon | Ad Operations(3+ Years) | Data Science & SQL Skills

Role
Dsp Media Analyst at Omnicom Global Solutions
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kiruthika Arumugam

I’m an MBA graduate in Marketing and Finance with over three years of experience in digital advertising, starting with Amazon Ad Operations and now working as a DSP Media Analyst at Omnicom. I specialize in Amazon DSP, CM360, DV360, SQL and Python, and I’m continually upskilling in Data Science and AI to stay aligned with the evolving landscape of programmatic advertising.In my current role, I manage full-funnel DSP campaigns across Amazon and other retail media platforms, focusing on audience segmentation, bidding strategies, and placement-level optimisation. My work directly contributes to driving impressions, improving CTR, enhancing ROAS and generating revenue for brands by turning data signals into meaningful media decisions. I enjoy client-facing collaboration and translating complex campaign data into clear insights that support better marketing outcomes.Looking ahead, my goal is to advance deeper into programmatic advertising and build expertise in omni-channel DSP platforms while integrating AI-driven optimisation to deliver smarter and scalable media solutions. I’m passionate about digital commerce, performance marketing, and creating impactful ad strategies that help brands grow.

Experience

  1. Dsp Media Analyst

    Omnicom Global Solutions

    Nov 2025 — Present · Bengaluru, IN

Education

  • Loyola College

    Bsc, animation

    2016 — 2019

  • Datamites

    Data science

  • SRM IST Chennai

    Master of Business Administration - MBA, finance and marketing

    2019 — 2021

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