Kirupalakshmi K

About Kirupalakshmi K

Good ads don’t just convert—they communicate. In just a few scrollable seconds, they reflect a brand’s vision, tap into audience psychology, and align with real-time market trends.As an Assistant Manager in Paid Social Media Marketing, I craft building data-driven, performance-oriented advertising strategies that turn attention into measurable actions. I’ve managed six-figure monthly ad spends in dollars, improved ROAS significantly, and helped brands scale across platforms like Meta (Facebook & Instagram), TikTok, LinkedIn, Twitter, Youtube and Snapchat. My work spans paid media planning, campaign optimization, conversion rate improvement, audience segmentation, A/B testing, and cross-channel performance analysis. I’ve led initiatives that doubled returns, revamped reporting using tools like Adobe Analytics, and designed full-funnel strategies that drive both traffic and revenue. My approach blends creativity with data, intuition with structure, and experimentation with consistency and my focus has always been on one thing: growth—measurable, meaningful, and client-focused.Beyond the numbers, I’m passionate about mentorship, creative problem-solving, and turning insights into actionable plans. I’ve worn many hats: strategist, planner, analyst, mentor. Each role has sharpened my perspective and taught me that social media advertising or digital marketing in general is never just about platforms or tools—it’s about people. Their needs, their behaviors, their journeys.If you\'re someone who values performance with purpose, let’s talk. I’m always open to meaningful connections and new challenges.

Experience

1. Assistant Manager - Paid Social

   Assembly Global

   Apr 2024 — Present

   Developed four successful distinct media plan– Social, customized to individual prospects, leading to recognition as the team\'s \'go-to\' person for new client acquisition strategies• Administered a monthly budget in APAC region, across social channels like Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, focusing on driving ROAS improvements for key D2C brands• Drove revenue growth for a International Luxury Apparel brand in APAC region by optimizing ad campaigns across social platforms, increasing ROAS from 1.3x to 2.5x• Revamped the Meta advertising strategy for International Luxury Shoe Brand in APAC region and increased the ROAS from 2x to 4.5x within six months• Standardized weekly reports using Adobe Analytics improving the accuracy in channel performance and cost per acquisition data• Analyzed campaign metrics across social media platforms to improve the CTR, pinpointing underperforming ad creatives, audience targeting; revamping and redeploying ads whenever necessary• Launched a mentorship program where senior strategists led monthly coaching sessions with junior team members, leading to improved project execution

Education

• Anna Adarsh College For Women

  Bachelor of Science (BSc), Computer Science

  2011 — 2014

• Anna University Chennai

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2014 — 2016