Kirti Singh
- Role
- Chief Analytics and Insights Officer at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Kirti Singh
I’ve always been fascinated by what drives people to feel and behave how they do. What…
Experience
Chief Analytics and Insights Officer
Jan 2018 — Present
I lead P&G’s global Consumer Market Knowledge organization, as well as its Analytics and Insights group, in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights – and transform them into strategic and actionable outputs that drive the growth of P&G’s global product portfolio. I also lead P&G\'s corporate Media Accelerator group that\'s transforming how we deliver mass reach with precision leveraging data, algorithms and technology.
Education
Malaviya Regional Engineering College, India
Bachelor of Engineering - BE
1988
XLRI Jamshedpur
Master of Business Administration - MBA
1992
Skills
- Brand Management
- Business Strategy
- Fast-Moving Consumer Goods (Fmcg)
- Customer Insight
- Fmcg
- Consumer Insight
- Consumer Products
- Strategy
- Consumer Behaviour
- Marketing Research
- Market Research
- Consumer Behavior
- Shopper Marketing
- Segmentation
- Brand Equity
- Marketing Strategy
- Cross-Functional Team Leadership
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